Co-founders Adrienne Shoom and Miriam Zittell share a love of laid-back-luxe style. Together, we have over 20 years of experience in the fashion industry. Our combined skills as design and style directors have helped us create something personally and professionally meaningful.  

We think WARE™ has a unique approach to what is happening in fashion now. While pyjamas and robes are not news, WARE is luxury sleepware with a contemporary, sustainable spin. We designed WARE to make you feel like a rock-star--whether at home or on a night out.

WARE is made in Toronto. We support small manufacturers and suppliers, and produce in limited quantities. Our smaller runs allow us to source gorgeous and unexpected fabrics locally, giving new life and purpose to otherwise dead-stock material. WARE represents our uncompromised commitment to the Slow Fashion movement in Canada.

Miriam’s outstanding technical design skills mixed with Adrienne’s simple style aesthetic inform WARE’s philosophy of laid-back luxe style. We both believe that innerwear can also be outerwear, and that the Slow Fashion can quickly accelerate into a force for good.